We have explained how we came across this project, and how we were united as a team. Now it's time to really explain what the project is. As mentioned before the project is Sanoma Commerce Accelerator Programme. It is the third Accelerator programme and it's function is to innovate.
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| One of the first meetings |
This is the
very first time that students alongside the staff of Sanoma is able to
participate and innovate along each other. We are also competing against each
other, which makes the programme intriguing. So far the competition has been
civilized, as we hope it will continue to be, but we believe that all
participants have a dream. That dream is Amsterdam. Actually it’s more like the
dream that Jasmin had about one month ago, but we’ll stick with that.
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| Watching webinars together |
The Accelerator Programme
is held through webinars, which are live and recorded in Amsterdam. Other tools that we have in
this programme includes the ideation platform, which is a safe environment for
our ideas. It is also referred to as the “central nervous system” of the
programme, reflecting its’ importance.
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| All about the "TO DO"lists |
The
programme has over 262 registered participants, of which 68% are Sanoma staff,
and 32% are students. The programme's schedule is pretty intense, and we
have had to dedicate most of our weekly afternoons for this project. We have
met as a team almost everyday. Sometimes our meetings are fully casual more
about the bonding as a team, whilst other times we are all business. Every week
we are handed an assignment, which ranges in it’s scope.
The whole programme has three categories in which we
are innovating. The three categories are; e-commerce, advertising and ecosystem
enhancement. E- commerce focuses on the new and improved ways of buying and
selling online. Advertising concerns new or more efficient ways of converting
our reach to advertising revenue. And ecosystem enhancement aims to push
technical innovations that can improve the results of business operations.
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| Janne still musing on ideas |
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| Janne musing on great ideas |
Demola is a facilitator and serves to help and support us in our team work thorughout the programme. Demola also gives access to the premises in which we are free to innovate. Demola works as a bridge between students and companies enabling companies to utilize young students and their creative minds to both of their benefit. The students get new experiences, develop new concepts for products and services and learn how innovation functions in a company. Also we as students, get practical experience of how things work in different scale companies. The function of demola is to "produce demos, innovation skills, entrepreneurship culture and activates university-business collaboration".
We have many mentors.we have yet to fully exploit
their potential but will be doing so shortly. (READ: we have not made any
contact from our side to our mentors.. )
If you are still interested in Sanoma Accelerator Programme, check out this link to the previous Content Accelerator Programme
http://www.sanoma.com/en/news/sanoma-builds-start-development-approach-content-accelerator-programme
If you are interested in Demola, check out:
Or contact one of us:
yolouluswag@gmail.com
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